So, let’s be honest. How well do you understand your ideal client? Do you know what she loves, craves, fears, and is bursting to be, feel or do? And what’s more, do you know the language to use to connect with her.
And no, I don’t mean, do they speak English, Spanish, French, so on and so forth, I mean what words they use to convey their wants, needs, and emotions, What terms and phrases they use over and over again. How they express themselves when it comes to the problems and issues you help them to resolve?
Getting to know your ideal client (and I mean really know them on a deep level), can do amazing things for your business (and your bank balance!). I mean, if you’re not making bank, then you can’t be as effective in your business, right?
You know that saying “success leaves clues”, well, I’m gonna stick my neck out and say, that the clues reside in your ideal client’s language, in the words they use to assimilate and articulate the world around (and inside) them.
And on the subject of clues, then you can think of words as the breadcrumbs on your trail, that lead you to connect with each other and form connections.
So, how do you ensure you’re talking on the same wavelength as your audience? (After all, the world wide web is an insanely crowded place, and you want your dreamy soul-mate clients to notice you, hear you, and feel like you get them.)
…you need to figure out your ideal client’s buyer persona.
And save yourself a whole heap of time and energy, so your ideal peeps can receive your help and support a lot sooner.
When I first started my business, I was advised to create an “ideal client avatar”, and I’ve never quite recovered. It took me ages to work out! How old were they? Where did they live? How much do they earn? What did they look like?
You see, I didn’t want to have to choose, nor did it feel like I was truly getting to the heart of who they were either. And although I’m not knocking the exercise, because when it came to doing paid Facebook Ads for the group challenge I was running at the time, the avatar did come in handy for targeting my audience (more on this in a future blog).
But the truth was, I still didn’t feel like I knew my audience beyond those parameters and the several “pain points” I had identified, and most definitely not enough to speak to them directly with the language that connected and served them.
It wasn’t until I identified my ideal client’s buyer persona, that I started to understand their needs and how to communicate with them in a meaningful way. It took away the mystery of what to say and helped me to understand how my ideal audience thought and felt.
Creating buyer personas isn’t necessarily simple, but it is thorough. You don’t just put a name on your target audience and list out their demographics,
It goes way beyond that, as it provides you with more rounded, fictional representation, of what makes this persona the ideal example of your audience, so that you start to improve the effectiveness of your marketing (and book more clients, because when you get this right, it’s powerful stuff!).
There are 8 key reasons why I think buyer personas rock…
BUYER PERSONAS HELP YOU TO:
1. Determine motivators: goals, fears, desires, values, and needs
2. Know what their needs are at each stage of the customer journey
3. Create an effective marketing strategy that feels authentic to you
4. Get better and more qualified leads, who are a great fit for you
5. Communicate in language that connects, resonates and converts
6. Differentiate yourself from your competitors, and stand out in a crowded market
7. Create products and services that fulfill your ideal audience’s needs
8. Create content and stories that align with the customer journey
Powerful, eh? And that’s why you shouldn’t delay in creating yours. It will make a huge difference to everything you do, say and create within your business.
If you want to stop all the guesswork and start speaking directly to your dreamy, soul-mate clients, then sign up to my FREE 5-Day Client Clarity Codebook Mini-Course, designed to help you create your own buyer persona, language bank + Trello board, full to the brim with research & insights.