Content is a key part of creating a body of work that acts like a client magnet 24/7.
Writing and expressing yourself to your audience allows them to connect with you online, building rapport and a know, like, trust factor, well before they start to work with you.
In the early stages of business, creating content can feel haphazard; you blog here and there, try out some social media platforms, but nothing really sticks.
With concentrated effort and a strategic understanding of what you want to communicate, and how you want to show up in the world, your efforts can yield big results.
With planning and a roadmap, it’s much easier to create a lot of strategic content that can be used for a variety of purposes.
When you have a core messaging strategy in place, wherever you show up, online or off, your copy and content work for you and create a sense of who you are and what you stand for.
Whether it be on your website, in art schools, networking events, social media posts or in your bios and profiles, your content and messaging needs to be cohesive and aligned with who you really are.
If you don’t already have a content strategy, that’s ok, I’m here to help.
A strategy isn’t difficult to put into place. Yes, it requires effort, but you can create a content strategy that works for YOU on a consistent basis.
How? We just need simple strategic steps and a mindset switch.
Your niche and audience:
Where do they hang out on social media? Which platforms are best to reach them, and which content formats, or mix of formats, do they prefer?
Your unique lens on the work you do:
What makes you stand out? What are you talking about that’s different?
What values do you stand for and operate by? How can you convey these in your content?
How do you create best?
Do you create best by talking to a camera or a microphone? Do you love to write? Knowing your strengths can help you to know where to start creating with ease.
By creating a plan that works for you – and we are all unique – you will be able to stay consistent with your content creation and reach your audience in a way that resonates with them.
Storytelling as a content creation tool
Storytelling is simply about connecting with your people and showing them, through example, why they should want to buy from you, why they should trust you, and why your message is significant to them in some way.
Storytelling allows people to go beyond the standard content you might put out there; it’s about writing stories that deeply connect with your audience, from personal stories to stories about why a certain product or service came into existence, or about your business journey. They could also be everyday stories about what’s happening to you behind the scenes, or what has transformed you and led you from point A to point B or inspiring stories of change.
Messaging can create action and create change – and this is a powerful tool in your business.
Often, the messaging part of your business can be the bit that’s really lacking or missing.
You might have everything else in place, but not knowing how to communicate your message can hold you back from truly connecting with your audience and making an impact.
Through storytelling, we can create really interesting connections. When we bring emotion into our messaging, we can touch and move people, and elicit an emotional response.
By crafting content with storytelling woven in, your words can truly have an effect on your audience, without just being the same as everyone else.
When your message touches people on an emotional level, it’s a really powerful way to reach out and create a magical experience.
To identify (or reimagine) your ideal audience so you can start to create messaging that connects and converts, click HERE to download your Ideal Audience Playbook and my free mini-course, Client Clarity Codebook.