Your business is unique – as unique as YOU are.

Every ingredient, every element needs to be calculated, lovingly crafted and mixed to your very own, bespoke recipe.

Why? Well, if you have ever looked at a sunken cake and felt about your business the same way, you know you need to go back to basics.

The good news is, going back to basics gets you further, faster.

Here is what happens time and time again:

  • We buy a recipe book from an expert.
  • We weigh the ingredients carefully.
  • We are diligent in getting the right blend, the right temperature, only for it to fall flat, time and time again until you want to give up.

But here is the secret: that recipe worked for THEM, and you are a totally unique human being.

When we examine where you are right now, and ask some key questions, building your own mix become easy, and most of all, it feels like YOU!

That’s where the magic ingredient truly is.


I work with my clients to help them ask some key questions:

  • Where you are now?
  • What’s going wrong?
  • What don’t you feel aligned to?
  • What are you doing that’s not converting clients?

Too often we become so disillusioned that we lose the energy and the willpower to look at things with a fresh perspective – the deflated feeling takes over, we feel like a failure, we want to give up.

I want to reassure you that you aren’t alone.

You aren’t the only entrepreneur to feel this way.

Following formulas and recipes works to a certain extent, and for some people.

When you get creative and do something fresh that you call from the deepest parts of you, the secret ingredient becomes obvious.

You see, YOUR business recipe has you at the heart of it.


No-one on this earth has your unique blend of skills, perspectives, experiences and outlook on life.

YOU are the secret ingredient that was missing all along, and those so called “failures’ are just a disconnect from what’s truly possible.

The magic is that alignment between what you love, who you are, and your ideal clients.

So, what can you do to resolve that disconnect?

It starts with getting in touch with your passions, and re-align yourself with why you started this journey in the first place.

Fall back in love with your business so the energy that goes out is from the right place, you serve the right clients, and it all becomes easier (and yes, it’s ok for it to be easy!).

Let me tell you a story.

Recently, I put out an offer for a new product. I felt from my very soul that this was something my ideal clients needed, and I fell in love with the work I was creating.

Rather than struggling with sales funnels, scripts, templates and clunky moving parts, that offer flew off the shelf. It sold out within hours, and it felt amazing.

You can go beyond the recipes and formulas when you work your own way, and when you plug back in to what makes you so beautifully, uniquely, YOU.


When your recipe has the magic, missing ingredient, anything is possible.

That constant cycle of testing, trying, creating, hustling – it stops.

That feeling of throwing spaghetti at the wall and wondering why this isn’t working for you? That’s gone too.

It’s all about the energy behind the offer. When you are in your full, powerful alignment and flow, the buzz attracts clients to you like a magnet.

That sweet spot between what you love and who you serve, baked into the offer and your energy is what makes your business recipe a success.


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How to Connect With Your Passions & Change Your Lifestyle


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