How to Get the Mix Right for your Winning Business Recipe

Your business is unique – as unique as YOU are.

Every ingredient, every element needs to be calculated, lovingly crafted and mixed to your very own, bespoke recipe.

Why? Well, if you have ever looked at a sunken cake and felt about your business the same way, you know you need to go back to basics.

The good news is, going back to basics gets you further, faster.

Here is what happens time and time again:

  • We buy a recipe book from an expert.
  • We weigh the ingredients carefully.
  • We are diligent in getting the right blend, the right temperature, only for it to fall flat, time and time again until you want to give up.

But here is the secret: that recipe worked for THEM, and you are a totally unique human being.

When we examine where you are right now, and ask some key questions, building your own mix become easy, and most of all, it feels like YOU!

That’s where the magic ingredient truly is.


I work with my clients to help them ask some key questions:

  • Where you are now?
  • What’s going wrong?
  • What don’t you feel aligned to?
  • What are you doing that’s not converting clients?

Too often we become so disillusioned that we lose the energy and the willpower to look at things with a fresh perspective – the deflated feeling takes over, we feel like a failure, we want to give up.

I want to reassure you that you aren’t alone.

You aren’t the only entrepreneur to feel this way.

Following formulas and recipes works to a certain extent, and for some people.

When you get creative and do something fresh that you call from the deepest parts of you, the secret ingredient becomes obvious.

You see, YOUR business recipe has you at the heart of it.


No-one on this earth has your unique blend of skills, perspectives, experiences and outlook on life.

YOU are the secret ingredient that was missing all along, and those so called “failures’ are just a disconnect from what’s truly possible.

The magic is that alignment between what you love, who you are, and your ideal clients.

So, what can you do to resolve that disconnect?

It starts with getting in touch with your passions, and re-align yourself with why you started this journey in the first place.

Fall back in love with your business so the energy that goes out is from the right place, you serve the right clients, and it all becomes easier (and yes, it’s ok for it to be easy!).

Let me tell you a story.

Recently, I put out an offer for a new product. I felt from my very soul that this was something my ideal clients needed, and I fell in love with the work I was creating.

Rather than struggling with sales funnels, scripts, templates and clunky moving parts, that offer flew off the shelf. It sold out within hours, and it felt amazing.

You can go beyond the recipes and formulas when you work your own way, and when you plug back in to what makes you so beautifully, uniquely, YOU.


When your recipe has the magic, missing ingredient, anything is possible.

That constant cycle of testing, trying, creating, hustling – it stops.

That feeling of throwing spaghetti at the wall and wondering why this isn’t working for you? That’s gone too.

It’s all about the energy behind the offer. When you are in your full, powerful alignment and flow, the buzz attracts clients to you like a magnet.

That sweet spot between what you love and who you serve, baked into the offer and your energy is what makes your business recipe a success.


Finding Freedom From Your 9-5


How to Connect With Your Passions & Change Your Lifestyle


Could Your “Money Personality” Be Sabotaging You?

Entrepreneur Spotlight: Linn Thorstensson

Entrepreneur Spotlight focuses on amazing ladies who are rocking their online businesses.

This week we have the lovely Linn Thorstensson, food blogger and nutritional therapist, with her special heart-centred and mindful twist.

Hi Linn, What’s your business name and what’s it all about?

My business is a food blog and a nutritional therapy service. I would describe my business as Straightforward Nutrition, Heartfelt Eating and Mindful Living.

My mission is to make cooking fun and creative, and eating nourishing and fulfilling.

I work with people from all over the world on a private 1:1 basis, and also through an online programme, for those who’d rather work on their own.

What was your “Big Why” that drove you to start your business?

I have many big WHYs… Initially, my own personal story with food, eating, nutrition and healing lead me to study nutrition, but my desire to help others heal their relationship with food, eating and body, and my passion for being my own boss and work on my own terms, are ultimately what keep me going.

What lights you up about your business? 

When one of my client’s has a breakthrough and really “gets it”, and also when they make changes from a place of care and compassion for themselves.

Making dietary and lifestyle changes are hard and it takes courage to change your mindset and habits.

What do you get to do in your business that was not possible in your 9-5?

I’ve never had a “traditional” 9-5 job, so I don’t know the answer to that really. Working for myself gives me the opportunity to do the things I love as well as make a difference in people’s lives. I love the flexibility of doing different things, which means most days are fresh and interesting.  No time to get bored that’s for sure!

What daily habits do you without fail, that make a positive impact on your business day?

I’ve started to be more intentional and consistent with my meditation practice. Being a nutritionist and a foodie, feeding myself well is top of mind. But that does slip occasionally!

Would you say you’re living the “freedom lifestyle” and how does it look and feel to you?

Yes and no. I love the flexibility and the ability to work a good bit of the time from home. I love that I can take a nap if I need it or take a few hours in the middle of the week to go for lunch with friends and catch up±

The downside is that you can’t guarantee how much money you’ll have in your bank account at the end of the week…

Where do you see your business in two years’ time?

Earning me a decent full-time living, with time to travel some and to continue to further my therapeutic skills.

If there was one piece of advice you’d like to give to a woman who’s considering starting a business, or who’s finding the initial set up of her business longer or a little trickier than expected, what would it be?

It takes longer than you think! Don’t be afraid to pivot and change, and embrace ALL aspects of the journey!

What’s your favourite motivational phrase/quote/mantra?

“When you change the way you look at things, the things you look at change.”

~ Dr Wayne Dyer

Where can we see more about you and your delightful offerings? 

Here are my hangouts:





Thanks for having me Sharon!


Loved your interview for Entrepreneur Spotlight, Linn. It’s wonderful how you are positively impacting and transforming people’s lives. With best wishes for your future success, Sharon xox

If you’ve been dreaming about starting your own online biz, then why not take the first step today with this guided visualisation...