Entrepreneur Spotlight: Gabriella Feingold

Entrepreneur Spotlight focuses on amazing ladies who are rocking their online businesses.

This week we have the fabulous coach, Gabriella Feingold, who helps people live an intentional, guilt-free life.

Hi Gabriella, What’s your business name and what’s your business all about?

I created Coaching with Gabriella to help people, who spend most of their time and energy on others, to take better care of themselves.

What was your “Big Why” that drove you to start your business?

I believe in a world where we have permission to pay attention to our own needs, even as we nourish those around us and work to make the world a better place. I want to see a future where the guilt, perfectionism, and urgency, that drive so many of us, fall away so that everyone can figure out what’s important to them and create lifestyles that are more joyful and sustainable. This is the reality I try to embody in my personal life and in my business – it is possible! And I love showing people how they can get there.

What lights you up about your business? 

My clients! I love watching them transform over our time together. Whether it’s through a one-time Breakthrough Session, a workshop, or a longer one-on-one coaching program, I see such powerful moments of change – both in mindset and in action. I know that the programs I offer are a big part of this transformation, but it couldn’t happen without the willingness and curiosity of my clients. 

What do you get to do in your business that was not possible in your 9-5? 

I get to use all of the parts of my brain. I get to use my creative powers to make content, my math brain for the business side of things, and my empathetic and analytical skills in the coaching itself. Being a one-woman show is not always easy, but I love how much it stretches me.

What daily habits do you without fail, that make a positive impact on your business day?

I practice non-judgment with people every day. By giving others the benefit of the doubt (as long as I set the boundaries I need to), I walk through the world with an extra dose of compassion, which translates itself into my approach to myself and my business. Non-judgment of others really helps increase self-compassion too!

Would you say you’re living the “freedom lifestyle” and how does it look and feel to you?

I would say that I am living an intentional lifestyle. I don’t do whatever I want, whenever I want – even the self-employed have to do things we don’t want to do sometimes. But everything I do is done with intentionality. I do my best to run my business and my life in alignment with my values, the life I want to live, and the world I want to see. Last week I wrote in my journal, “The limits I choose, free me.” I believe that to be true, and in that way I am definitely free.

Where do you see your business in two years’ time?

I am so proud of my coaching offerings and in two years’ time, I hope I’m continuing to put them out into the world, facilitating my workshops and webinars to the broader community, and always finding new people to connect with and learn from. I have a vivid dream of developing and running in-person self-care retreats in the coming years, so hopefully that will be in progress as well.

What’s the one piece of advice you’d like to give to a woman who’s considering starting a business, or who’s finding the initial set up of her business longer or a little trickier than expected?

The trifecta of values that I call upon in all times of transition (especially extended ones like building a business) are gratitude, patience, and curiosity.

Gratitude allows me to see what I’ve accomplished, appreciate what’s in my life and the path I am going down. Patience reminds me that there’s enough time to do everything I want to do. Many of us have this ever-present sense of urgency, but the truth is, most of us have a lot of time to live, and create, and build. So let things take time to unfold. And curiosity is the most magical of all. For everything you feel uncertain about – which I’m sure is a lot – see if you can give yourself room to be curious about what will happen. You have the skills to deal with whatever ups and downs come your way. Instead of spending your energy freaking out about what will happen, see the whole thing as one big science experiment. Make hypotheses, note your observations and learnings as you experiment, and always try again.

What’s your favourite motivational phrase/quote/mantra?

The quote that inspired my logo is by Dita Von Teese, known as the queen of the burlesque revival of the 90s. She said, ‘You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.’

As a recovering perfectionist, this sentiment is so liberating! You truly can’t please everyone. All you can do is be yourself. It’s okay to let go of the pressure.

Where can we see more about you and your delightful offerings? 

Join my email list to get monthly blog posts with tips and tricks for a more balanced and intentional life!

You can also find me on my websiteFacebook, and Instagram.

It was wonderful hearing about you and your business on the Entrepreneur Spotlight, Gabriella. Thank you for sharing with us, and my very best wishes to you for the future, Sharon xox

Join my free FB page and community to connect with me and other amazing entrepreneurs.

Have a book inside you? Have a launch coming up? Unleash your message and storytelling in Brand Storytelling Academy.

 

Entrepreneur Spotlight: Amy Hardie

Entrepreneur Spotlight focuses on amazing ladies who are rocking their online businesses.

This week we have the freedom-lifestyle aficionado, and Pinterest expert, Amy Hardie.

Hi Amy, What’s your business name and what’s your business all about?

I’m Amy Hardie from Freedom Mamas. I help coaches, educators and freelancers to market their business and grow their email list using Pinterest.

What was your “Big Why” that drove you to start your business?

The drive to start my own business first struck me once I had my son six years ago. I wanted to have the freedom to be able to look after him and be around for him, but still do something for myself. Pretty soon afterwards, I decided that I wanted my business to be a vehicle to help other mums to have the same freedom I desired. At the time I didn’t know what that would look like. Pinterest has always come naturally to me, ever since I started planning my wedding in 2010 / 2011. It took me a long time to realise that Pinterest is my zone of genius, and how I could help other entrepreneurs use it more effectively.

What lights you up about your business? 

I love it when clients, who don’t know anything about Pinterest, have a light bulb moment and see what an amazing tool it can be, and the positive impact it can have on their business. It’s such a time-efficient tool compared to other social media platforms, and much more effective at driving your ideal people to your website. I don’t think there’s any better gift than the gift of time, and I love being able to share that gift with people.

What do you get to do in your business that was not possible in your 9-5? 

I get to make decisions based on my own values and vision which is a really empowering feeling. I am responsible for my future, so if I want it to be amazing, I have to be brave and take action.

What daily habits do you without fail, that make a positive impact on your business day?

If I’m honest, I don’t have any daily habits. I used to meditate but I have been really terrible at keeping that up recently. The reason I love Pinterest so much is that I schedule my content once a week and it goes out over the course of the week. So, that’s a weekly habit. I am trying to be more consistent on social media platforms, particularly Instagram stories, so that my followers can get to know me better.

Would you say you’re living the “freedom lifestyle” and how does it look and feel to you?

Yes I would. To me it has always been about spending time with my family, and that’s exactly what I get to do. I work when my son is at school and I plan and schedule my content in advance for the school holidays. We always spend our weekends out exploring the local countryside. I have a lot of gratitude for that.

Where do you see your business in two years’ time?

Right now I offer 1:1 Pinterest strategy sessions, but I would like to create an online course to help clients who can’t invest in 1:1. Other than that I’m going to keep my eyes open to what opportunities come my way. 

What’s the one piece of advice you’d like to give to a woman who’s considering starting a business, or who’s finding the initial set up of her business longer or a little trickier than expected?

That was me – it took me years to figure out what my niche was because I had a serious case of imposter syndrome. If there’s something that you feel you’re good at, start small and build up. Take a course or two if you need to. I took a Pinterest course because I didn’t have confidence in myself. It turns out I knew pretty much everything in the course already, but I needed that validation before I felt comfortable invoicing clients.

What’s your favourite motivational phrase/quote/mantra?

A quote by Albert Einstein, “You never fail until you stop trying.”

Where can we see more about you and your delightful offerings? 

You can find lots of blog posts and a freebie to help you get started with growing your email list using Pinterest on my website Freedom Mamas.

I have a free Facebook group dedicated to email list building called the Email List Building Lounge.

My Facebook page: Freedom Mamas and Instagram

And of course Pinterest.

It was wonderful hearing about you and your business on the Entrepreneur Spotlight, Amy. Thank you for sharing with us, and my very best wishes to you for the future, Sharon xox

Join my free FB page and community to connect with me and other amazing entrepreneurs.

Have a book inside you? Have a launch coming up? Unleash your message and storytelling in Brand Storytelling Academy.

 

Entrepreneur Spotlight: Brenda J. King

Entrepreneur Spotlight focuses on amazing ladies who are rocking their online businesses.

This week we have the wonderful, soul-driven, transformation coach and mentor, Brenda J. King.

Hi Brenda, What’s your business name and what’s your business all about?

I’m Brenda J King, PhD. I work with women who have a deep hunger to free themselves to do the important work they know they’re meant to be doing. Women who want to make a difference and be uniquely themselves. Women who sometimes get so focused on others, or caught up the the success they have created, that they get lost along the way. I help them get unstuck and expand their capacity to be fully and uniquely them selves. My clients know there’s more and are ready to make it happen.

Through my years of study and practice, I’ve developed a methodology to combine the science of psychology with the soul-based practices of shamanism and energy work. I call it Core Code™ and lemme tell you – it can shift everything when someone is ready to stop sitting on their purpose and are ready to embrace their full capacity to live a rich life.

What was your “Big Why” that drove you to start your business?

I love my work as clinical psychologist and have been highly successful, but I knew that coaching would allow me to bring in energy, intuition and shamanic practices and support change and growth in a much more powerful way. Their is a paradigm change happening and helping women heal and claim their magic supports healing the world as a whole.

What lights you up about your business? 

My husband always tells me I sparkle after a coaching session. I love seeing a client’s world explode into new possibilities, as they recognize their worth and discover their gifts in new ways.

What do you get to do in your business that was not possible in your 9-5? 

Play with energy…  Really, I get to do the very thing I want for others.  I get to use all my gifts and abilities, continue growing in my own journey, and bring some amazing women along with me.

What daily habits do you without fail, that make a positive impact on your business day?

Meditation, journaling, and tracking my actions towards my goals.

Would you say you’re living the “freedom lifestyle” and how does it look and feel to you?

I am living my version of a freedom lifestyle– I’m my own boss and am able to do the things I love doing on a daily basis!

Where do you see your business in two years’ time?

I’ll continue to grow my membership program ‘Power of Being”, celebrate wins with my 1:1 clients, and have a book published. My business will be supporting a lifestyle that allows me to give even more of my time and money to life changing projects.

What’s the one piece of advice you’d like to give to a woman who’s considering starting a business, or who’s finding the initial set up of her business longer or a little trickier than expected?

Stay focused on your own path and invest in yourself. 1:1 coaching and mentoring has been my most powerful resource to accomplish the things I desire.

What’s your favourite motivational phrase/quote/mantra?

“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming “Wow! What a Ride!” ~ H.S. Thompson

Where can we see more about you and your delightful offerings? 

You can find out more about me and my services on my website

You can also find me over on Facebook and Instagram.

It was wonderful hearing about you and your business on the Entrepreneur Spotlight, Brenda. Thank you for sharing with us, and my very best wishes to you for the future, Sharon xox

Join my free FB page and community to connect with me and other amazing entrepreneurs.

Have a book inside you? Have a launch coming up? Unleash your message and storytelling in Brand Storytelling Academy.

 

8 Reasons Why You Need to Create a Buyer Persona

So, let’s be honest. How well do you understand your ideal client? Do you know what she loves, craves, fears, and is bursting to be, feel or do? And what’s more, do you know the language to use to connect with her. 

And no, I don’t mean, do they speak English, Spanish, French, so on and so forth, I mean what words they use to convey their wants, needs, and emotions, What terms and phrases they use over and over again. How they express themselves when it comes to the problems and issues you help them to resolve? 

Getting to know your ideal client (and I mean really know them on a deep level), can do amazing things for your business (and your bank balance!). I mean, if you’re not making bank, then you can’t be as effective in your business, right? 

You know that saying “success leaves clues”, well, I’m gonna stick my neck out and say, that the clues reside in your ideal client’s language, in the words they use to assimilate and articulate the world around (and inside) them. 

And on the subject of clues, then you can think of words as the breadcrumbs on your trail, that lead you to connect with each other and form connections. 

So, how do you ensure you’re talking on the same wavelength as your audience? (After all, the world wide web is an insanely crowded place, and you want your dreamy soul-mate clients to notice you, hear you, and feel like you get them.)

*drumroll*

…you need to figure out your ideal client’s buyer persona.

And save yourself a whole heap of time and energy, so your ideal peeps can receive your help and support a lot sooner.

When I first started my business, I was advised to create an “ideal client avatar”, and I’ve never quite recovered. It took me ages to work out! How old were they? Where did they live? How much do they earn? What did they look like?

You see, I didn’t want to have to choose, nor did it feel like I was truly getting to the heart of who they were either. And although I’m not knocking the exercise, because when it came to doing paid Facebook Ads for the group challenge I was running at the time, the avatar did come in handy for targeting my audience (more on this in a future blog).

But the truth was, I still didn’t feel like I knew my audience beyond those parameters and the several “pain points” I had identified, and most definitely not enough to speak to them directly with the language that connected and served them.

It wasn’t until I identified my ideal client’s buyer persona, that I started to understand their needs and how to communicate with them in a meaningful way. It took away the mystery of what to say and helped me to understand how my ideal audience thought and felt.

Creating buyer personas isn’t necessarily simple, but it is thorough. You don’t just put a name on your target audience and list out their demographics,

It goes way beyond that, as it provides you with more rounded, fictional representation, of what makes this persona the ideal example of your audience, so that you start to improve the effectiveness of your marketing (and book more clients, because when you get this right, it’s powerful stuff!).

 

There are 8 key reasons why I think buyer personas rock

 

BUYER PERSONAS HELP YOU TO: 

 

1. Determine motivators: goals, fears, desires, values, and needs

2. Know what their needs are at each stage of the customer journey

3. Create an effective marketing strategy that feels authentic to you 

4. Get better and more qualified leads, who are a great fit for you

5. Communicate in language that connects, resonates and converts

6. Differentiate yourself from your competitors, and stand out in a crowded market

7. Create products and services that fulfill your ideal audience’s needs

8. Create content and stories that align with the customer journey

 

Powerful, eh? And that’s why you shouldn’t delay in creating yours. It will make a huge difference to everything you do, say and create within your business.

 

If you want to stop all the guesswork and start speaking directly to your dreamy, soul-mate clients, then sign up to my FREE 5-Day Client Clarity Codebook Mini-Course, designed to help you create your own buyer persona, language bank + Trello board, full to the brim with research & insights.

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How to Create Content that Acts Like a Client Magnet 24/7

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Putting The Spark Back In Your Biz

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How to Get the Mix Right for Your Winning Business Recipe

How to Create Content that Acts Like a Client Magnet 24/7

Content is a key part of creating a body of work that acts like a client magnet 24/7.

Writing and expressing yourself to your audience allows them to connect with you online, building rapport and a know, like, trust factor, well before they start to work with you.

In the early stages of business, creating content can feel haphazard; you blog here and there, try out some social media platforms, but nothing really sticks.

With concentrated effort and a strategic understanding of what you want to communicate, and how you want to show up in the world, your efforts can yield big results.

With planning and a roadmap, it’s much easier to create a lot of strategic content that can be used for a variety of purposes.

When you have a core messaging strategy in place, wherever you show up, online or off, your copy and content work for you and create a sense of who you are and what you stand for.

Whether it be on your website, in art schools, networking events, social media posts or in your bios and profiles, your content and messaging needs to be cohesive and aligned with who you really are.

If you don’t already have a content strategy, that’s ok, I’m here to help.

A strategy isn’t difficult to put into place. Yes, it requires effort, but you can create a content strategy that works for YOU on a consistent basis.

How? We just need simple strategic steps and a mindset switch.

Think about:

Your niche and audience:
Where do they hang out on social media? Which platforms are best to reach them, and which content formats, or mix of formats, do they prefer?

Your unique lens on the work you do:
What makes you stand out? What are you talking about that’s different?

Your values:
What values do you stand for and operate by? How can you convey these in your content?

How do you create best?
Do you create best by talking to a camera or a microphone? Do you love to write? Knowing your strengths can help you to know where to start creating with ease.

By creating a plan that works for you – and we are all unique – you will be able to stay consistent with your content creation and reach your audience in a way that resonates with them.

Storytelling as a content creation tool

Storytelling is simply about connecting with your people and showing them, through example, why they should want to buy from you, why they should trust you, and why your message is significant to them in some way.

Storytelling allows people to go beyond the standard content you might put out there; it’s about writing stories that deeply connect with your audience, from personal stories to stories about why a certain product or service came into existence, or about your business journey. They could also be everyday stories about what’s happening to you behind the scenes, or what has transformed you and led you from point A to point B or inspiring stories of change.

Messaging can create action and create change – and this is a powerful tool in your business.

 

Often, the messaging part of your business can be the bit that’s really lacking or missing.

You might have everything else in place, but not knowing how to communicate your message can hold you back from truly connecting with your audience and making an impact.

Through storytelling, we can create really interesting connections. When we bring emotion into our messaging, we can touch and move people, and elicit an emotional response.

By crafting content with storytelling woven in, your words can truly have an effect on your audience, without just being the same as everyone else.

When your message touches people on an emotional level, it’s a really powerful way to reach out and create a magical experience.

 

To identify (or reimagine) your ideal audience so you can start to create messaging that connects and converts, click HERE to download your Ideal Audience Playbook and my free mini-course, Client Clarity Codebook.

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Putting The Spark Back In Your Biz

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How to Get the Mix Right for Your Winning Business Recipe

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Finding Freedom From Your 9-5

Entrepreneur Spotlight: Tracy Hooper

Entrepreneur Spotlight focuses on amazing ladies who are rocking their online businesses.

This week we have the wonderful, personal stylist, Tracy Hooper.

Hi Tracy, What’s your business name and what’s your business all about?

My business name is Tracy Jayne Hooper Personal Stylist. My speciality is helping female entrepreneurs to get the right image to represent their business. I help women show up as the most polished, professional and authentic version of themselves.

Business owners these days need to be visible. Video and Live Video has become a popular way to market yourself online, so it’s important the clothes you wear give the right message to your audience. I’m passionate about giving female entrepreneurs the confidence they need to get out there and be visible.

 

What was your “Big Why” that drove you to start your business?

My big “Why” is I just love to see women grow in confidence and become all that they can be! I love to see women grow and flourish. Once I gained confidence in my own appearance, that’s when my own business became successful, so that’s why I love to help others do the same.

 

What lights you up about your business? 

What lights me up about my business is the result of my “Why” I guess. When I’ve worked with somebody and see her grow in confidence and status, as a result, I just love it! Although I love to see other women grow and flourish, it also feels great when I do that myself!

 

What do you get to do in your business that was not possible in your 9-5? 

This is quite a tricky question for me as I haven’t done a 9-5 for about 25 years! Before I had my business, I was a Beauty Therapist and I was pretty successful, however, I was working about three evenings a week and Saturdays, as well as weekdays. I had little time for the things I wanted to do…even housework! Now I have more time for leisure, and if I want a day to do something, in particular, I can. On the other hand, if I’m working on an exciting project and feel like just getting on with it, I can do that too. So in a nutshell. I guess the answer is I have the freedom to live my life the way I choose.

What daily habits do you without fail, that make a positive impact on your business day?

I’m actually not a great daily habits kind of person. I would love to be, but I’m not that organized or disciplined. The things I like to do on a regular basis, which keep me healthy both in body, mind, and spirit are: exercise to keep my body healthy and mobile and get the old endorphins going. I particularly like the gym and pilates; time for me, which is mainly horse riding. I absolutely love horses and the outdoors, they are both good for my soul. I’m also improving my riding skills, which is an amazing boost as well. Spiritually, I like to spend quiet time with God, either in prayer or bible reading. My goal is to do this daily, but I’m not quite there yet.

 

Would you say you’re living the “freedom lifestyle” and how does it look and feel to you?

I guess I am living the freedom lifestyle. I get to choose what I do and arrange my own diary. However, I’m a way off where I’d like to be. My dream freedom lifestyle would involve time in the morning to do my morning rituals, and then some exercise before settling down to work for a few hours. In the afternoon I would love to be free to do the things I love to do…time with my horse or family or maybe just relaxation. My big dream is to travel. I’d love to doing all of the above whilst visiting some places in the world I’ve not seen yet. I will get there, but just got a bit of work to do first.

 

Where do you see your business in two years’ time?

In two years’ time, I’d love to see my business set up with my courses, packages, and membership group all working well. I’ll be doing my ongoing marketing to keep the work coming in and I’ll be delivering my services to my loyal and wonderful clients, but the hard work of writing the programmes/courses and packages will be mainly done. I’ll be blogging regularly and making new connections all the time through my various networking activities, online and offline.

 

What’s the one piece of advice you’d like to give to a woman who’s considering starting a business, or who’s finding the initial set up of her business longer or a little trickier than expected?

I’d say to have realistic expectations about how long it’s going to take, and that it’s going to take some investment of time and money. When I started up I expected I would bring an income in a few months, but that wasn’t my experience. I don’t believe it’s realistic. So if you know it’s going to take time, you can be prepared for it. It’s well worth the investment, but you’ll need another source of income until your business gets going.

 

What’s your favourite motivational phrase/quote/mantra?

I have two favourite quotes/mantras. One is “I can and I will, watch me.” and the other is “The fortune is in the follow-up.” Following up is not something I’m great at, so it’s up on my wall where I can see it regularly to remind me.

 

Where can we see more about you and your delightful offerings? 

You can find over on my website, on Facebook, on Instagram and LinkedIn.

Thank you for sharing your business wisdom and vision with us on the Entrepreneur Spotlight, Tracy. Sounds like you have exciting times in front of you. All the very best for the future, Sharon xox

If you want to grow your business, check out this blog post: How to get the mix right for your winning business recipe