JOURNAL

8 Reasons Why You Need to Create a Buyer Persona

8 Reasons Why You Need to Create a Buyer Persona

So, let's be honest. How well do you understand your ideal client? Do you know what she loves, craves, fears, and is bursting to be, feel or do? And what's more, do you know the language to use to connect with her.  And no, I don't mean, do they speak English,...

How to Create Content that Acts Like a Client Magnet 24/7

How to Create Content that Acts Like a Client Magnet 24/7

Content is a key part of creating a body of work that acts like a client magnet 24/7.Writing and expressing yourself to your audience allows them to connect with you online, building rapport and a know, like, trust factor, well before they start to work...

Putting The Spark Back In Your Biz

Putting The Spark Back In Your Biz

Fatigue. Overwhelm. I've been there in my business - and I will take a wild guess you have, too. Maybe you've been running ahead doing all the things, wearing all the hats, and assembling things in your business, focusing on sales, on money-making, on...

How to Mix Business With Pleasure (So Work Feels More Like Play)

How to Mix Business With Pleasure (So Work Feels More Like Play)

“If you do what you love, you’ll never work a day in your life.” ~ Marc Anthony Have you ever wondered what it might be like to run a business which is deeply connected to your passions? Sounds idyllic? Outlandish even? The kind of thing others do, but not you? My...

How to Ditch Your Hot Mess of Self Doubt & Reinvent Your Biz

How to Ditch Your Hot Mess of Self Doubt & Reinvent Your Biz

Imagine this: You’ve been loading your plate with more and more To Do's and finishing work at “stupid-o-clock” for a while now, leaving you little time or mental bandwidth to figure out how to grow your business or create your freedom lifestyle.  The 101 business...

How to Stop Repeating Mistakes in Your Business

How to Stop Repeating Mistakes in Your Business

Making mistakes and learning from them is all part of business. But when those mistakes become a cycle that you can’t get out of, it takes a toll on your life. If you aren’t feeling full of joy, or you are working all the hours so often that you resent your business,...

How to Get the Mix Right for your Winning Business Recipe

How to Get the Mix Right for your Winning Business Recipe

Your business is unique - as unique as YOU are. Every ingredient, every element needs to be calculated, lovingly crafted and mixed to your very own, bespoke recipe. Why? Well, if you have ever looked at a sunken cake and felt about your business the same way, you know...

Finding Freedom From Your 9-5

Finding Freedom From Your 9-5

FINDING FREEDOM from your 9-5 ought to be an exciting prospect, but for many it remains just a dream. Waiting for the "right time", the "right amount of money", the possibility of a "redundancy payout". Waiting for....something, anything, You know how the story...

Could Your “Money Personality” Be Sabotaging You?

Could Your “Money Personality” Be Sabotaging You?

Ooh you're in for a treat today, a guest post from the inspirational money mentor, Denise Duffield-Thomas.     You know the feeling you get when you do “that thing” around money AGAIN? Spend wildly on a new extravagance even though bills are due… Hoard every...