How to Uncover Your Future Brand

I remember the feeling, waking up each day, knowing something was off.

I couldn’t grasp what it was exactly, but I knew that what I had created in my business did not entirely reflect “me”.

I didn’t feel the joy I used to feel every day – that eagerness to get to work on my business.

Something felt missing.

The fact is, I had been striving so hard to make my business a success that I had lost my way.

Resulting in:

  • Too many late nights spent tinkering with “stuff”
  • Being easily distracted
  • Procrastination
  • Lack of time for my other passion projects
  • Confusion around my message + offerings

Anyone?

We’ve all been there. Once or twice, at least.

And then it hit me.

I had to rediscover my north star again.

I had to decide and discard what no longer served me.

I had to stop resisting what had been calling to me all along and truly listen.

And most of all, I had to allow myself to “experiment”.

Initially, it felt scary because it meant lots of undoing, and letting go.

And it also required self-reflection and much-needed space for it all to evolve.

Before long, I had moved into hyper-creativity, collaborations, and fun!

It was liberating and vital.

Freedom, self-expression, creativity, authenticity, and experimentation are at the core of what I do now AND how I choose to help others.

If you have been going through a similar shift toward your truth, calling, or next level, it’s time to take serious stock of where you are; it’s time to look at your actions, decisions and opportunities through a loving, strategic lens.

At the heart of repeating the same actions, beliefs, and behaviours, is usually a simple mindset shift that needs to happen, leading to tremendous change.

Major shifts happen when you do the inner work.

 

Business is so much more than funnels,  strategy, and the nuts and bolts of a profit and loss sheet.

And your brand is so much more than a pretty website, logo, and clever tagline.

When you create your business and brand from your true purpose – with a north star to guide you – that’s when you start to see real traction, and the inner work is the key to move the needle.

When you thoroughly listen to yourself and get behind what you are, who you are, and what your genius truly is, you can create a business and brand you love.

When you have done the work, you can dare to take chances because they feel aligned.

In those leaps, you find the giant gems.

When you get stuck, you lose sight of your power, energy, truth and purpose.

(Hands up, who has been there?)

 

Pure passion, pure love and creativity is an excellent recipe for your business and brand.

These are assets of an incredible entrepreneurial mindset.

Set yourself free; allow yourself to go into a state where you take time to listen, to explore your inner self and take more risks.

When you do this, you feel more intrigue about everything you do, and you see possibilities rather than fear.

Know that your mindset is key to all the magic you create and all the energy that transpires around you.

And the mindset shift itself – contains the missing ingredients for your future brand success.

To review your brand message, click here to have a 90-min one-to-one power session >> Brand Message Audit

In our session we will review your website messaging + identify what’s working, what’s out of alignment, and what to improve for your soul-aligned, NEXT-LEVEL success! 

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Your Recipe for a Soul-Aligned Brand

Your brand is unique – as unique as YOU are.

Every ingredient, every element needs to be calculated, lovingly crafted and mixed to your very own, bespoke recipe.

Why? Well, if you have ever looked at a sunken cake and felt about your brand the same way, you know you need to go back to basics.

The good news is, going back to basics gets you further, faster.

Here is what happens time and time again:

  • We buy a recipe book from an expert.
  • We weigh the ingredients carefully.
  • We are diligent in getting the right blend, the right temperature, only for it to fall flat, time and time again until you want to give up.

 

But here is the secret: that recipe worked for THEM, and you are a totally unique human being.

When we examine where you are right now, and ask some key questions, (re)branding your biz becomes easy, and most of all, it feels like YOU!

That’s where the magic ingredient truly is.

 

I work with my clients to help them answer some key questions:

  • Where you are now?
  • What’s going wrong with your messaging?
  • Which elements of your brand feel in and out of alignment?
  • What are you doing that’s not converting clients?

 

Too often we become so disillusioned that we lose the energy and the willpower to look at our brand with a fresh perspective – a deflated feeling takes over, and then we feel like a failure and want to give up.

I want to reassure you that you aren’t the only entrepreneur to feel this way.

This is often when people resort to cut and paste formulas and blueprints, which may work to a certain extent, for some people, but they are not THE answer.

To get to the heart of your personal brand, you have to communicate the most authentic version of yourself, which means you have to be bold enough to abandon certain facets of your current brand and get creative, and speak from the deepest parts of yourself – that is YOUR brand secret, the unique formula that’s totally and uniquely YOU.

You see, YOUR winning brand recipe has you at the heart of it.

 

No-one on this earth has your unique blend of skills, perspectives, experiences and outlook on life.

YOU are the secret ingredient that was missing all along, and those so called “failures’ are just a disconnect from what’s truly possible.

The magic is that alignment between what you love, who you are, and your ideal clients.

So, what can you do to resolve that disconnect?

It starts with getting in touch with your passions and values, and to re-align yourself with why you started this journey in the first place.

To reimagine your business and brand so the energy that goes out is from the right place, you serve the right clients (with the right message), and it all becomes easier (and yes, it’s ok for it to be easy!).

 

Let me tell you a story.

A few years ago, after making a huge pivot in my business, I had a huge brainwave for a new offer, and whipped up the messaging in a matter of minutes. (which would normally have taken me hours!)

I felt from my very soul that this was something my ideal clients needed, and I fell in love with the work I was creating. The product, the messaging, and the way I showed up was in total alignment with my audience. Everything about it felt authentic and right.

Rather than struggling with sales funnels, scripts, templates and clunky moving parts, that offer flew off the shelf. It sold out within hours, and it felt amazing.

You can go beyond the blueprints and formulas when you have that level of brand clarity, when you plug back in to what makes you so beautifully, uniquely, YOU.

 

When your brand message has the magic, missing ingredients, anything is possible.

That constant cycle of trying to fathom what to say, and writing anything for the sake of being visible, stops.

That feeling of throwing spaghetti at the wall and wondering why this isn’t working for you? That’s gone too.

That sweet spot between who you are, what you love, who and what you serve, and the energy and vibe of your brand, is your brand recipe for success. When you are in your full, powerful alignment and flow, the buzz attracts clients to you like a magnet.

To review your brand message, click here to have a 90-min one-to-one power session >> Brand Message Audit

In our session we will review your website messaging + identify what’s working, what’s out of alignment, and what to improve for your soul-aligned, NEXT-LEVEL success! 

Pin this blog to your Pinterest boards to easily reference later!📌

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Entrepreneur Spotlight: Lydia McCarthy-Keen

Entrepreneur Spotlight focuses on amazing ladies who are rocking their online businesses.

This week we have the passionate and driven, founder of the ethical jewellery company, Lydia McCarthy-Keen.

Hi Lydia, What’s your business name and what’s your business all about?

Lydia McCarthy-Keen; we are a luxury, ethical jewellery company. For us, the magic happens at the intersection of where luxury and ethics meet.

We only create jewellery which hasn’t been mined. That means recycled metals and lab-grown diamonds and gemstones. Everything is made is the UK.

Fundamentally, we are changing the way smart people buy diamonds, and approach the task via three key questions:

1. Do you wear (or want to wear) diamonds?

2. Do you know where diamonds come from (really)?

3. Do you care?

In light of these, we have five non-negotiables for all the pieces we create:

1. They must be a celebration of luxury

2. They must be a bespoke, timeless design

3. They must be hand-crafted in the UK

4. They must be sustainably sourced

5. They must be made without mining

What was your “Big Why” that drove you to start your business?

I felt a schism in my brain during my own search for an engagement ring, when I came across the true story of Ismael Dalramy, and how he lost his hands in 1996 with two quick blows of an axe as part of systematic violence during the Sierra Leonean civil war. The war is when we coined the phrase, ‘blood diamond’.

He doesn’t remember the pain, he only remembers removing a crude metal ring made for him by his son, and placing it in his pocket. This was the last act his hands ever performed for him.

It strikes me that, even though the war is over, as long as we take diamonds out of the ground, the potential for violence is always a possibility. I couldn’t live with that. We need to do things differently. 

What lights you up about your business? 

Oh my, where to start? I think my top thing is knowing that an engagement ring I have sold has provided a prosthetic limb and all the necessary rehab for a victim of blood diamonds in Sierra Leone. I feel like that’s a proposal with a real promise to it. That we can use our existing relationships, our dreams and aspirations, to solve some of the world’s most meaningful problems.

Besides that, I just love my work. People don’t understand how the diamond industry works, and it’s something the industry is happy to keep secret. I enjoy drawing back the curtain on the process, taking people behind the scenes and educating them on how all diamonds are sourced and how we price and grade them. It makes people better buyers – like doing a mechanics course before buying a car!

And the stories I hear are just lovely. How people met, what their plans are. It’s a real privilege to be an insider on someone’s very personal relationship journey, long before their closest friends and family know.

What do you get to do in your business that was not possible in your 9-5? 

Um, look at diamonds all day! I used to work in the mining, oil and gas sector, and felt stifled in the corporate environment. In the past, I got emails about miners who have died. Now, I salivate over gems and know that each one has the potential to change someone’s life. 

I also love choosing how I spend my time. Sometimes I feel I haven’t spent it that wisely, which is a challenge, but I think it’s important to recognise that it’s part of a process.

What daily habits do you without fail, that make a positive impact on your business day?

I allow myself as much creative thinking space as possible. It’s challenging sometimes, but I think it’s essential to remember that 20% of the work gets 80% of the results. 

I also spend time ‘engaging with my animal’ every day. I like to think of myself as a racehorse, because it helps me understand and work with my personality when I feel challenged. 

I’m a complete nutter a lot of the time, and need a lot of self-care, grooming time and a fancy diet – I can be a bit of handful. But underneath all that, I’m really good natured, and when I have a goal in my sights, I will outperform – over a short distance – until the goal is met. Then I need to recuperate.

My husband on the other hand, sees himself as a shetland pony. This beautiful creature is strong and will take methodical, plodding steps through thick and thin in all weathers for sixteen hours a day until the goal is achieved. 

I recommend finding an animal you can relate to, and using it as a way to manage your thoughts whenever you find yourself behaving in a way you think holds you back.

Would you say you’re living the “freedom lifestyle” and how does it look and feel to you?

Ooh, interesting question, because it implies that we are not free if we are employed – I don’t believe in that world-view. I do however benefit from a life without a corporate job, and generally feel cooped up in an office.

Where do you see your business in two years’ time?

On the map. At the moment, we are under the radar, but that’s set to change. My goal for the next two years is to build a profile, so we can do more, be more, and change more in a positive way through entrepreneurship and as a company. You can help by telling a friend about me and following me online!

What’s the one piece of advice you’d like to give to a woman who’s considering starting a business, or who’s finding the initial set up of her business longer or a little trickier than expected?

Of course there will be challenge, but there’s no strain if you can find a way to flow. Business is a series of small wins, not big breakthroughs. Oh, and those dudes haven’t written the statistics on you yet, so don’t bother worrying about what is and isn’t possible for women in business today.

What’s your favourite motivational phrase/quote/mantra?

“You get what you pitch for, and you’re always pitching.” ~ Matthew Michalewicz 

Where can we see more about you and your delightful offerings? 

You can find out more about me and my services on my website, and on Facebook, Instagram, and Linkedin.

It was wonderful hearing about you and your business on the Entrepreneur Spotlight, Lydia. Thank you for sharing with us, and my very best wishes to you for the future, Sharon xox

Join my free FB page and community to connect with me and other amazing entrepreneurs.

Have a book inside you? Have a launch coming up? Unleash your message and storytelling in Brand Storytelling Academy.

 

Entrepreneur Spotlight: Jen O’Donnell

Entrepreneur Spotlight focuses on amazing ladies who are rocking their online businesses.

This week we have the founder of Mint Sauce Media, Jen O’Donnell, who specialises in branding and website design.

 

 

Hi Jen, What’s your business name and what’s your business all about?

My Business is Mint Sauce Media, which I created with my partner Chris. We are a design company that specialises in branding and website design for ambitious businesses who want to showcase their skills to their best advantage.

What was your “Big Why” that drove you to start your business?

We’ve met so many people with the most amazing business ideas on this journey. They’re so full of passion about how they can help their tribe, but are getting overlooked and not seeing the results they’re capable of achieving.

 
We know how important it is to bring your branding and website into alignment with your vision, values and goals, because it helps you to be seen as an expert in your field, and serve so many more people. That’s what gets us really excited about our business!

What lights you up about your business? 

The flow of creative ideas once we start working with a new client, when we can see different avenues that would make their brand look amazing and help them get closer to achieving their big goals. Seeing our client’s businesses transform after working with us, really lights us up – of course!

What do you get to do in your business that was not possible in your 9-5? 

The flexibility to fit our working hours around our family is a huge bonus,
and to be in control of the type of work we do and the direction we take our business is really exciting!

What daily habits do you without fail, that make a positive impact on your business day?

Ensuring every day is ended by clearing and tidying the office workspace. Walking into a distraction-free workspace on a morning is so much more productive. We then plan, organise and schedule – boring, but it really does ease the stress of an overwhelming to-do list.
 
 
Making time for relaxation is also incredibly important, whether that’s meditation or just a quiet moment during the day. It helps maintain a balanced outlook on life.

Would you say you’re living the “freedom lifestyle” and how does it look and feel to you?

Absolutely, I get to work with my best friend and fit in all my family commitments – I couldn’t wish for more!

 
 
Even if some days flexibility looks like the pair of us working into the evening, it doesn’t feel like work, not once I’ve lit some scented candles and poured a little glass of red wine. We then have a natter and giggle as we work!

Where do you see your business in two years’ time?

I see the business growing and taking on more staff. I still like the model of being a small design studio. We really pride ourselves on being able to give our clients the personal touch and build relationships with those we work with, but this way we’ll be able to help more people.

What’s the one piece of advice you’d like to give to a woman who’s considering starting a business, or who’s finding the initial set up of her business longer or a little trickier than expected?

I would say put in the hours and really look deeply into your vision and values, and how applying these to your business makes you different from the rest. Once these are in alignment you have a much stronger
base to craft your visual brand and differentiate yourself. Then just keep
going, as it takes time to build up your business.

What’s your favourite motivational phrase/quote/mantra?

I love the quote “Great things never come from comfort zones.” It’s just a reminder to myself that we need to push ourselves to achieve the really good stuff we dream about!

Where can we see more about you and your delightful offerings? 

Our website Mint Sauce Media has more information on us and what we offer.

 
 
We’d love to connect on the socials with you, so you’ll find us giving general ramblings on design and life + examples of our work on Instagram or on Facebook.
 

It was wonderful hearing about you and your business on the Entrepreneur Spotlight, Jen. Thank you for sharing with us, and my very best wishes to you for the future, Sharon xox

Join my free FB page and community to connect with me and other amazing entrepreneurs.

Have a book inside you? Have a launch coming up? Unleash your message and storytelling in Brand Storytelling Academy.

 

Entrepreneur Spotlight: Triinu Holman

Entrepreneur Spotlight focuses on amazing ladies who are rocking their online businesses.

This week we have the lovely, Triinu, owner of Creative Puddles jewellery design, and runs a blog helping women to grow their product-based businesses.

Hi Triinu, What’s your business name and what’s your business all about?

I own Creative Puddles, which is a creative jewellery business. I sell online, at events, and through my Brand Ambassador/ Promoter program. My main collection is a very modern take on the traditional charm bracelet – charms that simply snap on and off like a popper, meaning you can easily change the look of your bracelet to match your outfit.

I also run a small business blog, teaching female product-based business owners how to grow their small businesses.

What was your “Big Why” that drove you to start your business?

Having a baby! I didn’t want to be away from my baby but I also wanted to continue to work, so setting up my own business was the perfect solution. My children are now a lot older and I’m so pleased that I’ve always been there at school pick up, sports days, nativities etc. And even now I can still be there for them to support them through their tween/teen years.

What lights you up about your business? 

I particularly love being out and about meeting all my customers, chatting and getting feedback. I also love running my Brand Ambassador and Brand Promoter program. People tend to join the program so they can have total flexibility over their working hours. It’s great to be able to support this and to witness people thrive and grow in confidence.

What do you get to do in your business that was not possible in your 9-5? 

It’s been a long time since I had a 9-5 but I appreciate the flexibility I have. I have been able to grow my business at a rate to suit me. When the children were young this was very much a hobby business to earn some extra cash and keep my brain ticking but now they are older I’ve upped my game and have taken my business to the next level.

What daily habits do you without fail, that make a positive impact on your business day?

Each morning I write a to do list. I’m careful to make sure that the list is not overwhelming but at the same time is challenging. The first part of the day is usually spent being re-active: answering emails, responding to enquiries and social media posts, etc. I then switch to pro-active mode where I do tasks that will ultimately lead to more sales. A solely re-active day can be a bit dull, you always need some pro-active tasks in your day to help keep your business momentum.

Would you say you’re living the “freedom lifestyle” and how does it look and feel to you?

I am living my version of a freedom lifestyle– I’m my own boss and am able to do the things I love doing on a daily basis!

Where do you see your business in two years’ time?

Growth, visibility, brand awareness and additional income streams are my goals. In addition to selling jewellery I am also growing a small business blog which in two years’ time I would like to see generating income. I love networking and encouraging other female, product-based business owners in their entrepreneurial journeys so I see this as a focus of my future business.

What’s the one piece of advice you’d like to give to a woman who’s considering starting a business, or who’s finding the initial set up of her business longer or a little trickier than expected?

Just one piece of advice?! Well, I’d encourage her to join a networking group. Sounds daunting doesn’t it but I can honestly say that there is nothing more encouraging, supporting and uplifting than being surrounded by women who are all on the same journey. Every time I go to a networking get-together I always come away with an amazing new contact or idea and I feel motivated to keep going.

What’s your favourite motivational phrase/quote/mantra?

“Actually, I can.”

I love this quote so much that I have an “actually, I can” charm in my online shop, that way, every time I look at my wrist I’m reminded that actually, I can do this.

Where can we see more about you and your delightful offerings? 

You can find me over at my online shop and small business blog, Creative Puddles.

I mainly hangout on Instagram

and I can also be found on Facebook, Pinterest, and Twitter.

It was wonderful hearing about you and your business on the Entrepreneur Spotlight, Triinu. Thank you for sharing with us, and my very best wishes to you for the future, Sharon xox

Join my free FB page and community to connect with me and other amazing entrepreneurs.

Have a book inside you? Have a launch coming up? Unleash your message and storytelling in Brand Storytelling Academy.