8 Reasons Why You Need to Create a Buyer Persona

So, let’s be honest. How well do you understand your ideal client? Do you know what she loves, craves, fears, and is bursting to be, feel or do? And what’s more, do you know the language to use to connect with her. 

And no, I don’t mean, do they speak English, Spanish, French, so on and so forth, I mean what words they use to convey their wants, needs, and emotions, What terms and phrases they use over and over again. How they express themselves when it comes to the problems and issues you help them to resolve? 

Getting to know your ideal client (and I mean really know them on a deep level), can do amazing things for your business (and your bank balance!). I mean, if you’re not making bank, then you can’t be as effective in your business, right? 

You know that saying “success leaves clues”, well, I’m gonna stick my neck out and say, that the clues reside in your ideal client’s language, in the words they use to assimilate and articulate the world around (and inside) them. 

And on the subject of clues, then you can think of words as the breadcrumbs on your trail, that lead you to connect with each other and form connections. 

So, how do you ensure you’re talking on the same wavelength as your audience? (After all, the world wide web is an insanely crowded place, and you want your dreamy soul-mate clients to notice you, hear you, and feel like you get them.)


…you need to figure out your ideal client’s buyer persona.

And save yourself a whole heap of time and energy, so your ideal peeps can receive your help and support a lot sooner.

When I first started my business, I was advised to create an “ideal client avatar”, and I’ve never quite recovered. It took me ages to work out! How old were they? Where did they live? How much do they earn? What did they look like?

You see, I didn’t want to have to choose, nor did it feel like I was truly getting to the heart of who they were either. And although I’m not knocking the exercise, because when it came to doing paid Facebook Ads for the group challenge I was running at the time, the avatar did come in handy for targeting my audience (more on this in a future blog).

But the truth was, I still didn’t feel like I knew my audience beyond those parameters and the several “pain points” I had identified, and most definitely not enough to speak to them directly with the language that connected and served them.

It wasn’t until I identified my ideal client’s buyer persona, that I started to understand their needs and how to communicate with them in a meaningful way. It took away the mystery of what to say and helped me to understand how my ideal audience thought and felt.

Creating buyer personas isn’t necessarily simple, but it is thorough. You don’t just put a name on your target audience and list out their demographics,

It goes way beyond that, as it provides you with more rounded, fictional representation, of what makes this persona the ideal example of your audience, so that you start to improve the effectiveness of your marketing (and book more clients, because when you get this right, it’s powerful stuff!).


There are 8 key reasons why I think buyer personas rock




1. Determine motivators: goals, fears, desires, values, and needs

2. Know what their needs are at each stage of the customer journey

3. Create an effective marketing strategy that feels authentic to you 

4. Get better and more qualified leads, who are a great fit for you

5. Communicate in language that connects, resonates and converts

6. Differentiate yourself from your competitors, and stand out in a crowded market

7. Create products and services that fulfill your ideal audience’s needs

8. Create content and stories that align with the customer journey


Powerful, eh? And that’s why you shouldn’t delay in creating yours. It will make a huge difference to everything you do, say and create within your business.


If you want to stop all the guesswork and start speaking directly to your dreamy, soul-mate clients, then sign up to my FREE 5-Day Client Clarity Codebook Mini-Course, designed to help you create your own buyer persona, language bank + Trello board, full to the brim with research & insights.


How to Create Content that Acts Like a Client Magnet 24/7


Putting The Spark Back In Your Biz


How to Get the Mix Right for Your Winning Business Recipe

How to Create Content that Acts Like a Client Magnet 24/7

Content is a key part of creating a body of work that acts like a client magnet 24/7.

Writing and expressing yourself to your audience allows them to connect with you online, building rapport and a know, like, trust factor, well before they start to work with you.

In the early stages of business, creating content can feel haphazard; you blog here and there, try out some social media platforms, but nothing really sticks.

With concentrated effort and a strategic understanding of what you want to communicate, and how you want to show up in the world, your efforts can yield big results.

With planning and a roadmap, it’s much easier to create a lot of strategic content that can be used for a variety of purposes.

When you have a core messaging strategy in place, wherever you show up, online or off, your copy and content work for you and create a sense of who you are and what you stand for.

Whether it be on your website, in art schools, networking events, social media posts or in your bios and profiles, your content and messaging needs to be cohesive and aligned with who you really are.

If you don’t already have a content strategy, that’s ok, I’m here to help.

A strategy isn’t difficult to put into place. Yes, it requires effort, but you can create a content strategy that works for YOU on a consistent basis.

How? We just need simple strategic steps and a mindset switch.

Think about:

Your niche and audience:
Where do they hang out on social media? Which platforms are best to reach them, and which content formats, or mix of formats, do they prefer?

Your unique lens on the work you do:
What makes you stand out? What are you talking about that’s different?

Your values:
What values do you stand for and operate by? How can you convey these in your content?

How do you create best?
Do you create best by talking to a camera or a microphone? Do you love to write? Knowing your strengths can help you to know where to start creating with ease.

By creating a plan that works for you – and we are all unique – you will be able to stay consistent with your content creation and reach your audience in a way that resonates with them.

Storytelling as a content creation tool

Storytelling is simply about connecting with your people and showing them, through example, why they should want to buy from you, why they should trust you, and why your message is significant to them in some way.

Storytelling allows people to go beyond the standard content you might put out there; it’s about writing stories that deeply connect with your audience, from personal stories to stories about why a certain product or service came into existence, or about your business journey. They could also be everyday stories about what’s happening to you behind the scenes, or what has transformed you and led you from point A to point B or inspiring stories of change.

Messaging can create action and create change – and this is a powerful tool in your business.


Often, the messaging part of your business can be the bit that’s really lacking or missing.

You might have everything else in place, but not knowing how to communicate your message can hold you back from truly connecting with your audience and making an impact.

Through storytelling, we can create really interesting connections. When we bring emotion into our messaging, we can touch and move people, and elicit an emotional response.

By crafting content with storytelling woven in, your words can truly have an effect on your audience, without just being the same as everyone else.

When your message touches people on an emotional level, it’s a really powerful way to reach out and create a magical experience.


To identify (or reimagine) your ideal audience so you can start to create messaging that connects and converts, click HERE to download your Ideal Audience Playbook and my free mini-course, Client Clarity Codebook.


Putting The Spark Back In Your Biz


How to Get the Mix Right for Your Winning Business Recipe


Finding Freedom From Your 9-5

Entrepreneur Spotlight: Tracy Hooper

Entrepreneur Spotlight focuses on amazing ladies who are rocking their online businesses.

This week we have the wonderful, personal stylist, Tracy Hooper.

Hi Tracy, What’s your business name and what’s your business all about?

My business name is Tracy Jayne Hooper Personal Stylist. My speciality is helping female entrepreneurs to get the right image to represent their business. I help women show up as the most polished, professional and authentic version of themselves.

Business owners these days need to be visible. Video and Live Video has become a popular way to market yourself online, so it’s important the clothes you wear give the right message to your audience. I’m passionate about giving female entrepreneurs the confidence they need to get out there and be visible.


What was your “Big Why” that drove you to start your business?

My big “Why” is I just love to see women grow in confidence and become all that they can be! I love to see women grow and flourish. Once I gained confidence in my own appearance, that’s when my own business became successful, so that’s why I love to help others do the same.


What lights you up about your business? 

What lights me up about my business is the result of my “Why” I guess. When I’ve worked with somebody and see her grow in confidence and status, as a result, I just love it! Although I love to see other women grow and flourish, it also feels great when I do that myself!


What do you get to do in your business that was not possible in your 9-5? 

This is quite a tricky question for me as I haven’t done a 9-5 for about 25 years! Before I had my business, I was a Beauty Therapist and I was pretty successful, however, I was working about three evenings a week and Saturdays, as well as weekdays. I had little time for the things I wanted to do…even housework! Now I have more time for leisure, and if I want a day to do something, in particular, I can. On the other hand, if I’m working on an exciting project and feel like just getting on with it, I can do that too. So in a nutshell. I guess the answer is I have the freedom to live my life the way I choose.

What daily habits do you without fail, that make a positive impact on your business day?

I’m actually not a great daily habits kind of person. I would love to be, but I’m not that organized or disciplined. The things I like to do on a regular basis, which keep me healthy both in body, mind, and spirit are: exercise to keep my body healthy and mobile and get the old endorphins going. I particularly like the gym and pilates; time for me, which is mainly horse riding. I absolutely love horses and the outdoors, they are both good for my soul. I’m also improving my riding skills, which is an amazing boost as well. Spiritually, I like to spend quiet time with God, either in prayer or bible reading. My goal is to do this daily, but I’m not quite there yet.


Would you say you’re living the “freedom lifestyle” and how does it look and feel to you?

I guess I am living the freedom lifestyle. I get to choose what I do and arrange my own diary. However, I’m a way off where I’d like to be. My dream freedom lifestyle would involve time in the morning to do my morning rituals, and then some exercise before settling down to work for a few hours. In the afternoon I would love to be free to do the things I love to do…time with my horse or family or maybe just relaxation. My big dream is to travel. I’d love to doing all of the above whilst visiting some places in the world I’ve not seen yet. I will get there, but just got a bit of work to do first.


Where do you see your business in two years’ time?

In two years’ time, I’d love to see my business set up with my courses, packages, and membership group all working well. I’ll be doing my ongoing marketing to keep the work coming in and I’ll be delivering my services to my loyal and wonderful clients, but the hard work of writing the programmes/courses and packages will be mainly done. I’ll be blogging regularly and making new connections all the time through my various networking activities, online and offline.


What’s the one piece of advice you’d like to give to a woman who’s considering starting a business, or who’s finding the initial set up of her business longer or a little trickier than expected?

I’d say to have realistic expectations about how long it’s going to take, and that it’s going to take some investment of time and money. When I started up I expected I would bring an income in a few months, but that wasn’t my experience. I don’t believe it’s realistic. So if you know it’s going to take time, you can be prepared for it. It’s well worth the investment, but you’ll need another source of income until your business gets going.


What’s your favourite motivational phrase/quote/mantra?

I have two favourite quotes/mantras. One is “I can and I will, watch me.” and the other is “The fortune is in the follow-up.” Following up is not something I’m great at, so it’s up on my wall where I can see it regularly to remind me.


Where can we see more about you and your delightful offerings? 

You can find over on my website, on Facebook, on Instagram and LinkedIn.

Thank you for sharing your business wisdom and vision with us on the Entrepreneur Spotlight, Tracy. Sounds like you have exciting times in front of you. All the very best for the future, Sharon xox

If you want to grow your business, check out this blog post: How to get the mix right for your winning business recipe

Putting The Spark Back In Your Biz

Fatigue. Overwhelm.

I’ve been there in my business – and I will take a wild guess you have, too.

Maybe you’ve been running ahead doing all the things, wearing all the hats, and assembling things in your business, focusing on sales, on money-making, on looking around the marketplace.

But something feels missing.

Perhaps your voice feels marginalized.

Maybe something just feels out of place, and you can’t put your finger on what it is.

When this happened to me, I began to feel zapped of energy. I’d been busting all the moves to get a specific program launched, but whenever it came to going online and talking about it, I kept finding reasons to delay the launch. Long story short, my reasons weren’t reasons at all – they were excuses. With personal coaching and LOTS of journaling, I found my offering was out of alignment. It was a tough realization, but it freed me up to discover what was right.

When that nagging feeling comes to bite, you can bet you aren’t doing one really simple, essential thing:

Working to your strengths and on things that are really true to yourself.

Often, we don’t even realize we’ve been spinning our wheels out of alignment.

We are so busy in action that the time for reflection takes a back seat.

The key to realizing you need to take stock is that feeling of stuckness; maybe you feel utterly defeated, and just not sure what to do next.

Maybe you’re thinking of hiring a coach – but you haven’t quite got the right amount of money to invest just yet.

Maybe you have a hunch you need to put new systems in place. You know there’s something big that needs to shift within your business, but you’re just not quite sure how you’re going do it alone  – nor what it actually is that you need to change anyway.

So round and round you go.

Getting into a pickle with your business is normal.

But you don’t need to spin your wheels all alone for long.

In my experience, the best thing to do is to invest in support. This will help you determine what you need to figure out; trying to do it all and feeling overwhelmed is so exhausting, and it can actually slow you down for months.

The hard truth is, you can feel the legacy of indecision and stuckness for years.

If you’ve got to that point where you truly haven’t got all of the aspects of your business aligned to who you are, what you want to do, what really makes you tick and what you started the business for in the first place, it’s time for some new motivation.

When you’re flagging – when you’re really, really down and out about your business-  and you’re trying to put on a brave face, what you need most is to feel inspired and motivated.

The first thing that people often do is to look around at what everybody else is doing.

This can be helpful at times, but often when you are in a place of stuckness, it can actually lead to more problems.

What you actually need to do is to look within.

When you feel things are lacking, looking outside of yourself is actually more escapism and procrastination, than a strategy that’s going to lead you to true answers.

When you feel you haven’t got a proper connection with your business, when you feel “out of alignment”, you keep going around in circles.

You CAN get your motivation back and get back in control, when you make time to lift the lid on your business, and discover exactly what’s going on.

It needs to come from a place of deeper meaning for you.

By doing this inner work and evaluation of where you are, you will gain insight into what needs to change.

By doing this inner work you will be able to visualize your business as it CAN be in the future.

When you picture it clearly in your head, and what you need to do to get there, you can truly be in the driving seat again.

That sense of freedom you wanted? The lifestyle you wanted for yourself? It truly is possible when you take a step back and reconnect.

When your motivation and direction are back in place, you can actually start each day with a really strong sense of what you need to achieve. In this way, you can break down an overall goal into smaller chunks.

It’s about lifting the lid on what the problems are.

It’s about finding out, with some help, what is actually going wrong with your business. That’s when you discover what you need to do, so you can bridge the gap from an un-ideal state to the ideal state.

You might not know what the overall vision is yet, and that’s ok.

But when you make time to create your vision, you’ll start to prize out all the wonderful gems, like how you really want to show up in your business, what you’d really like to be doing, and how you really want to work with people.

When you take a couple of steps back, you can take huge leaps forwards.


How to Get the Mix Right for Your Winning Business Recipe


Finding Freedom From Your 9-5


How to Mix Business With Pleasure (So Work Feels More Like Play)

Entrepreneur Spotlight: Helen Rebello

Entrepreneur Spotlight focuses on amazing ladies who are rocking their online businesses.

This week we have the magical, mindful mentor, Helen Rebello.

Hi Helen, What’s your business name and what’s your business all about?

My business is in evolution – I created The Tranquil Path to empower soulful women to find their path to living & working in a way that feeds their soul, expresses who they came here to be, and impacts positively upon the world. I brought the different elements of my work together under my own name in March 2018, so that I can serve more women than I’ve been able to before.

I’ve worked 1-to-1 with hundreds of lovely souls over the last 15 years and over time I realised they all had similar issues underlying their stress. Essentially they weren’t fully honouring who they were or living in alignment with that – instead they were over-giving, pushing, striving and breaking themselves to try and fit into a box that didn’t suit them.

I’ve developed my own signature M.A.G.I.C.A.L process, which takes them on a guided journey to discover who they are, what they’re here for, and then discover how they can create small daily steps towards the life they came here to live.

I like sharing spiritual concepts and self-optimisation solutions in a grounded, realistic, applicable and achievable way. The M.A.G.I.C.A.L process blends my eastern and western wellness training with movement, mindfulness, meditation & mindset tools. There might also be a little extra sprinkling of magic 😉

What was your “Big Why” that drove you to start your business?

I used to be a quiet, stressed-out, unfulfilled perfectionist and people-pleaser and as a result I followed my head and ‘shoulds’ into a career I hated almost instantly. As a result of not honouring what I really wanted to do, I got to the point where I was so depressed and anxious, I couldn’t face another Sunday night dreading Monday morning – so I created an escape plan.

That escape plan somehow magically evolved into my business. I call myself an ‘accidental entrepreneur’, because I didn’t consciously decide to start a business. I simply started following my heart by first training in Shiatsu… and then further training followed, which helped unlock my inherent gift of seeing other people’s unique light. The business side came much later, once I realised I was missing a few fundamental foundations!

I’ve lost two people in my life that died too young. This taught me that life is too short to spend it living in overwhelm, heading unaware to a destination you didn’t consciously set – and this started my mission to help 100,000 women live a fulfilling life they love.

What lights you up about your business? 

I love giving people lightbulb moments – it makes my heart smile I also love creating a calm, safe space that enables women to explore, find deep connection, inspiration, and clarity within themselves. I love being a catalyst to help people see how awesome they are – helping them see their unique brilliance by holding up a virtual mirror to them that projects their potential right back at them.

I love the transformation that occurs when you work with someone that knows they’re destined for more, but have no idea where to start accessing it, and they suddenly see the potential and possibility within them. Once the light has been switched back on, they can’t go back – and then you simply sit and watch as their whole world opens up for them. It’s an incredibly rewarding thing to be able to do.

What do you get to do in your business that was not possible in your 9-5? 

I get simple pleasure from things like having my hair however I want it (in the NHS my hair had to be ‘sensible’!), wearing yoga clothes all day, drinking coffee when I want and being able to make a fresh smoothie at lunchtime. I get to go out walking in the hills whenever my day allows, write, indulge my creativity, use my intuition when I work with clients, say yes and no to things as I choose, and construct my day as I want to.  I surround myself with positive, uplifting people and rarely have to deal with angry or aggressive people!

What daily habits do you without fail, that make a positive impact on your business day?

Meditation is my number one positive daily habit. I’ve also been doing morning pages since November 2016 and I cannot recommend this highly enough, especially for creatives. It really keeps your mind focussed and it also ignites inspiration and ideas for posts, videos and courses.

I also do daily EFT and positive affirmations. I try to move my body daily – but if I’m honest, this is still a work in progress (even though I’m a trained yoga teacher!).

Would you say you’re living the “freedom lifestyle” and how does it look and feel to you?

I would – and having spent years working shifts and on-calls, I am hugely grateful for it. It took us a while to get here; both my husband and I are workaholics because we’re passionate about what we do, and not being able to have kids means we have no limits on our working days if we’re not careful. Consequently, we’ve now redesigned our work around what we want from life, after we both boxed ourselves in with too much work in the past. A year ago, we sold our house, his business, and relocated away from my 1:1 practice to live in an area that we both love.

We still work hard so that we can take big chunks of time off to travel each winter, and we also try to take short breaks throughout the year. We keep our lives as minimal as we can, so that we can go away when we want to, and we endeavour to design our working day around things that nourish us and keep us productive.

Where do you see your business in two years’ time?

I’d like to create a body of work, books and an online sanctuary space that helps women worldwide to live their lives wholeheartedly, with lightness, self-compassion, awareness, presence and joy, and do work that lights them up. My business will be location-independent and all being well, I’ll be co-teaching workshops and retreats alongside my lovely husband, as well as sharing my voice and messages as a speaker.

What’s the one piece of advice you’d like to give to a woman who’s considering starting a business, or who’s finding the initial set up of her business longer or a little trickier than expected, what would it be?

Firstly, make sure that they are building the right business – one that makes their heart smile – because if they are, they can trust that they’ll find the energy, patience and resources they need to succeed. They will also attract more clients when they’re working congruently.

They can test this by closing their eyes, placing their hand on their heart and asking themselves: ‘Am I on the right path?’ Our energy system knows what is right for us, so there’s no need to overthink this. If the answer is yes, they will feel a sense of expansion – if no, they will feel tightening or compression.

The right foundations are crucial – and they start with being true to yourself and what you want, before listening to external advice. Once you know you’re building the right thing, then you start getting the other pieces in place… but give yourself time and patience because it doesn’t happen overnight!

What’s your favourite motivational phrase/quote/mantra?

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do.”

~ Marianne Williamson

Where can we see more about you and your delightful offerings? 

You can find out all about me on my website or through my social media links:

Facebook and Instagram are my favourites and I love connecting with other heart-centered women!



Thank you Sharon for all that you do

Thank you so much for taking part in the  Entrepreneur Spotlight, Helen. Can’t wait to read your forthcoming book, which I’m sure will be a great success, My very best wishes to you for the future, Sharon xoxo

If you want to grow your business, check out this blog post: How to get the mix right for your winning business recipe

How to Mix Business With Pleasure (So Work Feels More Like Play)

“If you do what you love, you’ll never work a day in your life.”

~ Marc Anthony

Have you ever wondered what it might be like to run a business which is deeply connected to your passions? Sounds idyllic? Outlandish even? The kind of thing others do, but not you? My mind conjures up images of artists, photographers and writers living the bohemian life waking up at 7am to write “morning pages”, to capture the landscape as it awakens, or nomads traveling the world with laptops, indulging in their passion for freedom, adventure, and exploring different cultures and landscapes.

While doing what you love sounds amazing and romantic, running a passion-fuelled business may also seem unrealistic or daunting. Lack of time, limiting beliefs, confidence, and not knowing what or where to start, are often the reasons why people don’t place their passions centre stage of their business. Passions dissolve into “dreams” or hobbies, or at worst are never discovered or totally neglected.


MAY, 2018

Business Development

Arches National Park Entrance Stateion, Moab, United States

Photograph by Dino Reichmuth via Unsplash

Perhaps you’ve been working all the hours in your business, have sacrificed weekends and social engagements, and then found yourself cramming in as much as you can (housework, trips to see family, and the shopping included). Before you know it, it’s Monday, and the cycle starts all over again. Perhaps you started out knowing what you wanted from your business, but months (or years even) down the line, the vision and reality don’t match up. You feel trapped in an outdated business that no longer suits you and, quite frankly, is too much like hard work.

You wonder what life would be like if you changed your business offerings, but the fear of making the wrong choice holds you back. You don’t know what else to offer, or what people really want from you anymore. In fact, it feels like you’ve pretty much lost sight of the shore. And what about those passions you have (or had)? You know the ones you half imagined could form part of your business? You just let them fade away into the background, while you bumbled along forcing everything else (you aren’t that passionate about) into place, getting further and further away from your vision, and even further still from the happiness your business was supposed to bring.

“When you want something, all the universe conspires in helping you to achieve it. ….. you start to realize that you‘re capable of far more than you imagined.”

Here’s the thing, “Working all the hours” and forcing things into existence, holds you back from your true potential and success. When all that keeps you going is striving to make enough money in order to pay the bills, then it’s time to reassess. When you’re disconnected from your passions and the deeper value and meaning your business holds, like what you really care about, then your business can feel like a chore. Every day you go through the motions, subconsciously self-sabotaging yourself with negative self-talk and lack of self-belief. Gay Hendricks talks about this is in his brilliant book, The Big Leapwhich I highly recommend for you to read, if you want to explore your false fears and beliefs, and start to break down your barriers to a better life and business.

If you’re saying, This sounds like me. Where do I even begin to resolve this? I want you to close your eyes and imagine you’re observing yourself from afar. What do you see? Then, imagine turning away and looking into the distance, at the horizon. Take a deep, calming, breathe and imagine yourself living a more freedom and passion-filled life. Once you’ve taken a few minutes to really indulge in this moment, take a journal and write out what you imagined.

This exercise helps us to connect with who we are at our heart-centre, to our authentic self, to our desires and passions, where everything is possible, where there are no boundaries, self-imposed or otherwise.

The truth is, when your focus is on surviving and striving – to make make 5, 6 or 7 figures, to show up all the time and elevate your status, you end up sacrificing the time and energy you need for your flow state. That state we are in when we are at total ease with ourselves and when we take inspired action.

If that sounds like you, then you can be sure you’re not alone.

But the fact is: you can still have a business you love, you can still rediscover the passion you had at the start and learn from what you’ve done so far to get you exactly where you really want to be.

You can even start doing that work today, All you need to do to start this off is a little brainstorming and visualizing, deep-rooted commitment to changing your current situation, and a willingness to take calculated risks. To think outside of the box. To take actions, perhaps, that feel a little scary at times, to take a chance on yourself. Only when you give yourself the permission to enter this state of flow and connect with your higher self, will you be in a position to receive all there is for you.

To start off you could brainstorm your Personal Passion Project. 

For this you’re going to need to set aside an hour or two of uninterrupted time. You could go to the park or a coffee shop, and take along your favourite journal and pens. The important thing is to find a quiet nook, and allow your mind wander.

I want you to imagine that money is not an obstacle for you, and that you have enough to get by every day and even have a little extra for fun and treats. And, essentially, you have the freedom to do whatever you want with your days. In your journal, make a list of all the things you’d do with your time if you were able to spend it however you wished. What activities do you imagine yourself doing? How do you feel? The most important element of this exercise is to not censor yourself and really allow yourself to explore what pops into your head, without having to consider if money is an issue or how you’d ever achieve it, or if you’d be good at it, etc. You’ll end up with is a list of possibilities, rather than a realistic set of business opportunities. At this stage, it’s all about brainstorming so you can return to your ideas later and make sense of them.

This visualisation process is one of the methods I use with my clients, to help them to connect with their core values, imagination, creativity, and inner wisdom. It’s hugely successful in helping you to bring ideas and dreams to the surface, to tap into what lights you up, and spring board you into taking inspired action.

“Imagination is the beginning of creation. You imagine what you desire; you will what you imagine; and at last you create what you will.”

With the right focus and determination, your passions can become the fuel for future happiness in your life and business. If you enjoyed this, then you’ll love my guided visualization and workbook, which takes you on an even deeper journey, to explore the lifestyle and business of your dreams. It’s an excellent first step for growing a more passion-fuelled, online coaching or service-based business.


Go here to >> create your own winning business recipe


How to Mix Business With Pleasure (So Work Feels More Like Play)